Friday, January 06, 2006
By MARCUS KABEL, Associated Press Writer - 6:25 AM ET
Wal-Mart Stores Inc. is shutting down the system that creates movie recommendations on its shopping Web site after it linked a "Planet of the Apes" DVD to films about famous black Americans, including Martin Luther King Jr.
Shoppers exit a Wal-Mart store, right, in Casselberry, Florida June 22, 2004. Public relations experts say Wal-Mart risked angering investors when it wrote a spoof song about what proved to be a disappointing holiday season. REUTERS/Joe Skipper.
Wal-Mart said Thursday it had removed what it called the "offensive combinations" from a walmart.com page advertising a boxed DVD set, "Planet of the Apes: The Complete TV Series."
Under a "similar items" section, the DVD set's page linked shoppers to four films about the lives of King, actress Dorothy Dandridge, boxer Jack Johnson and singer Tina Turner. Wal-Mart later altered the page to link with television show DVDs.
The world's largest retailer said the software that generates links for shoppers from one movie to others of similar interest would be shut down. All cross references would be removed as soon as technically possible until the system can be fixed, Wal-Mart said.
Dave Haigler, Abilene, Texas
lawfirm webpage: www.haigler.info
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